3D Configurators
Let customers build the exact product they'll buy
Complex, configurable products — elevators, saunas, outdoor kitchens, sports courts, made-to-measure clothing — are hard to sell from a PDF catalogue. We build browser-based 3D configurators where customers assemble their exact specification with real-world dimensional accuracy, rule-based constraints stop invalid combinations, and every finished design lands in your CRM with a price and a bill of materials. Not just visualisation — sales, manufacturing and quoting workflows in one tool.
A configurable product sold from a static catalogue leaks money at every step: customers can't picture their spec, sales teams burn days on back-and-forth emails, and configuration errors surface in manufacturing where they're most expensive. A 3D configurator moves all of that to the browser — the customer assembles the exact product, the rules engine blocks impossible combinations, and the finished design arrives in your CRM with a price and a bill of materials attached.
We've shipped industrial-grade configurators for elevators, saunas, outdoor kitchens, athletic courts and made-to-measure suits — for manufacturers and retailers in the USA and Europe. Real-world dimensional accuracy and manufacturing constraints are the discipline; smooth 60fps rendering on ordinary laptops is the craft.
Open them and try
Three configurators you can use right now
Each of these opens in your browser, and each has its own page explaining how it works.
Big Ridge Kitchen Designer
Customers of Big Ridge Outdoor Living choose an island layout, enter its dimensions and design it in 3D with real appliances and finishes. The price updates with every choice and the finished kitchen goes into the store's cart.
- Four island layouts, sized in inches
- Appliances from the store's catalogue, with prices
- Safety rules applied automatically
- Runs inside the Shopify store, through to the cart
Elevator cabin configurator
Seven steps from car layout to accessories, with the cabin rebuilding in 3D at each one. It ends in a design summary and a spec and quote PDF that a buyer can take to their next meeting.
- Layout, walls, floor, ceiling, door, controls, accessories
- A finish for each wall, panel by panel
- Design summary with prices or 'on request'
- Spec and quote PDF to download
Furniture fabric visualiser
Pick a sofa, a chair or a panel, click the part you want to change, and apply a fabric built from a scan of the real cloth. The specification sits beside every colourway and a sample is one click away.
- Fabrics from scans, with full specifications
- Click a part of the model to select it
- Studio, showroom and dark scenes
- Share, embed and request samples
Why configurators win
Static catalogue vs 3D configurator
PDF catalogue + email quotes
How configurable products are usually sold- Customers can't visualise their exact specification
- Days of back-and-forth before a quote goes out
- Invalid configurations caught late — in production
- Sales knowledge locked in a few senior people's heads
Browser 3D configurator
Self-service specification- Customers build and see their exact product in real time
- Rule engine makes invalid combinations impossible
- Price and bill of materials generated instantly
- Every finished design is a pre-qualified lead in your CRM
Configurator clients report shorter sales cycles, fewer configuration errors and better lead quality — the tool does the explaining a sales call used to.
Capabilities
What's included in 3d configurators
Real-time 3D in the browser
Three.js, Babylon.js and Unity WebGL rendering tuned for smooth interaction on ordinary laptops and phones — no downloads, no plugins, PBR materials that look like the real product.
Rule-based configuration engine
Real-world dimensions, component compatibility and engineering constraints encoded as rules — customers simply can't build a product you can't manufacture.
Live pricing & BOM generation
Every configuration change updates the price instantly; every finished design exports a bill of materials your production and quoting teams can act on directly.
CRM, ERP & e-commerce integration
Salesforce, HubSpot or custom CRM lead capture, pricing engines, quotation workflows and ERP hand-off — plus embedding into your existing site via iframe, SDK or direct integration.
3D asset pipeline
Blender and Maya modelling, PBR materials and web-specific LOD and texture strategies — we build and optimise the product library, not just the software around it.
Self-service and sales-assisted modes
The same configurator serves customers designing at home and sales teams quoting live in a meeting — shortening sales cycles and killing configuration errors at the source.
Use cases
Where 3d configurators pays off
Elevators & industrial equipment
Cabin size, doors, finishes, panels and layouts configured under strict dimensional and engineering constraints — aligned with manufacturing workflows.
Outdoor kitchens & modular spaces
Drag-and-drop space planning with automatic spatial alignment and validation — self-service design that lifts lead quality and conversion.
Saunas & premium home products
Guided step-by-step configuration for end customers and distributors — accurate sizing, component validation, premium presentation.
Sports courts & construction
Court dimensions, zoning constraints, sport-specific layouts and rule-based markings — accelerating approvals and quoting.
Fashion & made-to-measure
Fabric, fit, style and detailing configured with real-time garment visualisation — complex options, smooth experience.
E-commerce product visualisation
Variant-based product visualisation integrated into the purchase flow — buyer confidence up, returns down.
How we deliver
From idea to shipped
Model the rules
Dimensions, components, compatibility and pricing captured from your engineers and price lists — the rulebook that makes the configurator trustworthy.
Build the asset library
CAD and drawings become optimised PBR web assets with LOD strategies — photoreal, and fast on mid-range hardware.
Prototype the flow
A working configurator with your core product early — decisions get made clicking, not reading specs.
Integrate the business
CRM lead capture, live pricing, BOM export, ERP hand-off and embedding into your site via iframe or SDK.
Launch & extend
Analytics on where customers hesitate, then new product lines and options added onto the same engine.
Industries we serve
Technology we use
FAQ
Questions we hear a lot
Can I try one of your configurators?
Yes, three of them are open to anyone. The Big Ridge Kitchen Designer is live on the client's store at bigridgeoutdoorkitchens.com, the elevator cabin configurator runs at demo.3delevator.co.in, and the furniture fabric visualiser runs at visualiser.prototest.tech. Each one has its own page here that explains what it does.
Can a configurator put the finished design into a shopping cart?
Yes. The Big Ridge Kitchen Designer runs inside the client's Shopify store: the island, appliances, finishes and trim kits a customer chooses are priced as they build and go into the store's cart. Where a product is quoted rather than bought online, the design becomes a quote instead, as in the elevator configurator's spec and quote PDF.
What kinds of products suit a 3D configurator?
Anything modular, dimensional or made-to-order: elevators, saunas, outdoor kitchens, sports courts, furniture, industrial equipment, fashion. We've shipped configurators in all of these categories — if your sales team spends days on back-and-forth spec emails, a configurator usually pays for itself.
Will it run fast on normal computers and phones?
Yes — that's most of the engineering. We optimise models with web-specific LOD and texture strategies and target smooth interaction on mid-range hardware, because a configurator that needs a gaming PC loses the customer.
Can it connect to our CRM, pricing and manufacturing systems?
That's the point of ours: configurations generate leads in your CRM (Salesforce, HubSpot or custom), prices from your pricing rules, and BOM exports for production — API-first, so it grows with your systems.
Do you also create the 3D models?
Yes. We take CAD files, technical drawings or physical samples and produce optimised, photoreal web assets in Blender/Maya — modelling, materials and performance tuning are part of the service.
