AR case study

AR Car Experiences

The showroom brought to the customer's driveway: real-time vehicle customisation in AR, and an AR car game for brand engagement.

Car customiser

What it does

  • Real-time configuration of paint, wheels and trims
  • Markerless tracking for 1:1 scale visualisation
  • High-fidelity 3D rendering on mobile devices
  • Interactive gamification for user retention

More from this project

A second film

AR car game

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