AR case study
AR Car Experiences
The showroom brought to the customer's driveway: real-time vehicle customisation in AR, and an AR car game for brand engagement.
What it does
- Real-time configuration of paint, wheels and trims
- Markerless tracking for 1:1 scale visualisation
- High-fidelity 3D rendering on mobile devices
- Interactive gamification for user retention
More from this project
A second film
More AR work




